How to find underappreciated themes
By the time a theme appears in a Bloomberg headline the edge is gone. The signal lives in primary sources — data that exists before it gets processed into an analyst recommendation.
The theme validity scorecard
Not every signal is a theme. A theme must pass four tests simultaneously — fail any one and you're speculating on a narrative, not investing in a structural shift.
Company selection — finding the pure play
The theme is the wind. The company is the sail. You want the company that captures the most of that wind per dollar of market cap — with the least risk of someone else capturing it instead.
Step 1 — What % of revenue is theme-native?
Step 2 — What moat does the winner hold?
Step 3 — The re-rating event
Building the position
A correct thesis with bad position management still loses. Entry discipline, tranche sizing, and knowing exactly what changes your view are as important as the idea itself.
What actually invalidates the thesis
Portfolio construction across themes
Running multiple themes feels like diversification. It often isn't. Most "different" themes share a hidden common driver — risk appetite — and collapse together in a liquidity crunch.